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Blue Cross and Blue Shield Association, the trade association for the independent, locally operated Blue Cross and Blue Shield Plans. Blue Cross and Blue Shield Association are the proven consumer health advocates, always with the public's best interests at heart. When families are seeking quality health insurance, they think of the member Blue Plans.

The 40 local member companies of the Blue Cross and Blue Shield Association have provided millions of families with top-quality, affordable health insurance for more than 70 years. For the one in four Americans who carry Blue Cross and Blue Shield cards, the Blue Plans symbolize health security. Their member Plans provide the kind of health care coverage you and your loved ones will want and need in the 21st century: high quality, customer-focused, innovative, affordable.